The Rise of the Enterprise-wide CLM Solution

Historically, contract lifecycle management (CLM) vendors have provided narrow solutions to support one of two sides of a business: the first is for procurement teams that manage contracts with suppliers and are typically integrated with back office systems of record like enterprise resource planning. The second is sell-side contract lifecycle management, which focuses on sales agreements and works with front office systems of record like customer relationship management systems. 

But as digital technologies have evolved, organizations and the tools they use have had to mature as well. Certain outdated approaches—like this “either/or” categorization of CLMs—don’t cut it anymore. Instead, the CLM market needs to provide customers with holistic options that adapt to our increasingly digital landscapes. 


Challenges of a legacy contract lifecycle management solution 



Limited use cases


In our increasingly connected and digital world, using multiple, departmental CLM systems to run a business is no longer a viable option. This is, in part, due to their intense specialization that limits the possible use cases they can address. For example, a “buy-side” CLM system can help procurement negotiate prices with its vendors but can’t help an HR department hammer out the details of a new employee’s contract and salary. Similarly, while a “sell-side” CLM can effectively manage client contracts, it does little to help a legal department ensure contracts’ compliance. Not to mention, specialized products generally cater to the larger enterprise market, making them expensive and more difficult for smaller or mid-size organizations to implement.


Increased total cost 


These legacy systems can reduce an organization’s potential profitability too. Research from the International Association of Contract and Commercial Management found that ineffective contract lifecycle management can cost businesses up to 9.2% of their revenue. These productivity losses increase the total cost of ownership and decrease the business benefits promised prior to the sale. Because sales, legal, and service departments are not connected through one system, everything is slowed. Different departments must wait for contract reviews or hunt down contracts when necessary, resulting in delayed deals and a loss of revenue that could have been avoided had a cross-departmental CLM system been in place. 


Poor customer experience


There’s another somewhat hidden side effect of these outdated offerings: poor customer service. The 2019 State of Systems of Agreement, a Forrester research study commissioned by Docusign, found “45% of firms feel their inefficient, manual agreement processes have yielded poor customer experiences.” Collaborating via error-prone, manual tools creates a lack of responsiveness, unclear terms of negotiation, and slow-downs that can damage relationships with customers or suppliers and ultimately lead to a loss of business. 


The benefits of switching to an enterprise-wide, centralized CLM system 



Increased visibility


Today’s CLM solutions must meet higher standards. Fortunately, enterprise-wide options now allow employees and customers to centralize, connect, and automate agreement processes across every department. This streamlined approach increases visibility across an organization. The legal, sales, customer, and even human resources departments have access to each and every part of a contract lifecycle and can work together to break down silos, streamline work processes, and increase compliance at the portfolio level.  


Standardized version control


Modern CLM software must provide streamlined configurations that allow enterprises to quickly implement new workflows and maintain them even as contracts hop from sales to customer and legal teams and then through to completion. And, since it’s typical for a contract to go through several edits and iterations before sending for signature, organizations require solutions to monitor multiple versions of a document. This way, they can maintain a single understanding of what changes were made, who made those edits, and when they did. 


Simplified compliance


And lastly, but perhaps most importantly, businesses today need an enterprise-wide CLM that helps them remain compliant and secure. In most contract lifecycles, agreements are strewn across many departments, applications, and teams with varying levels of security and control—a reality that can put many organizations and their contracts at risk of data breaches and privacy leaks. The right CLM organizes contracts into a protected and searchable central repository with customizable document permissions. Legal operations can monitor contracts to eliminate missed commitments, manage contract expiration, and perform deep analysis on contract performance. This capability shifts compliance from management to a governance model to handle complex contractual obligations. The new compliance model increases  alignment and allows both parties to collaborate and correct one another easily, making non-compliance and mistakes less likely in the long run. 

As this new class of CLM systems has emerged, Docusign has stood apart as one of the industry’s leading vendors because of its unique approach and powerful, functional components. This solution doesn’t focus solely on buy-side or sell-side; it operates as an ‘all-sides’ product that connects an organization’s vendors, customers and internal departments like legal or human resources through one holistic system. 

Docusign CLM supports all steps within the contract lifecycle. It steps in at the very beginning by automating contract generation. This stage of the process is the most labor intensive and error-prone. It requires copying and pasting information from other contracts, teams, and customer data into one new document. But with Docusign CLM, preconfigured templates and conditional logic auto-populate contracts with legally approved language and accurate customer data—all with the simple click of a button. 

Docusign CLM’s powerful workflow engine also allows organizations to design complex agreement processes. With an easy-to-use drag and drop interface, organizations can automate crisp hand-offs and actions while providing transparency into where a contract sits in a lifecycle. Companies can be sure that everything is accomplished efficiently—all while remaining compliant. 

Products like Docusign CLM, which offer automation, easier collaboration, and strategies for compliance, are a far cry from the siloed buy- or sell-side offerings that used to dominate the market. Now, businesses—especially small and mid-size ones—can set themselves up for a profitable, digital-first future.  Docusign CLM is positioned as a Leader in the 2020 Gartner Magic Quadrant for Contract Lifecycle Management

Learn more about how to choose a contract management solution.