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Brand Asset Guidelines

Last updated September 2019

DocuSign, Inc. and its affiliates own trademarks, logos, slogans, taglines, designs, and other source identifiers (“Brand Assets”) that are vital to the success of our business.  To protect our valuable Brand Assets, we have created these Brand Asset Guidelines for DocuSign’s Trademarks (“Guidelines”) to explain which Brand Assets can be used and how they must be used.

If you do not already have a license to use DocuSign brand assets, please submit a request to

  • If you participate in a DocuSign Partnership Program or develop/support an integration with DocuSign services subject to the Developer Terms & Conditions, please review (i) your agreement with DocuSign and (ii) the Brand Asset License.  You may already have a right to use certain Brand Assets.

These Guidelines are not a complete list of DocuSign’s trademark rights. As we continue to grow, we may update or change these Guidelines.  Please be sure to regularly check this site to ensure that you’re correctly using our trademarks. 

Corporate Logo

The DocuSign logo is our most prominent brand element and conveys the evolution of our organisation. It telegraphs that we are confident, human, and contemporary. When using the logo, use it wisely. That means wherever you place it, make sure that the materials are current and best reflect DocuSign as it is today.

The following are our corporate logos. There are both black and white versions of the logo. Use the black logo on light backgrounds, and the white logo on dark backgrounds. Always take into consideration the legibility of the logo in relation to size and contrast with the background.



On-screen applications use logos in RGB color formats. On-screen files are provided in raster formats such as JPG and PNG. They are also provided in XML-based vector format SVG for on-screen use. Note: PNG files may be scaled down from their native size, but should not be scaled up.

Always be sure you are using the correct asset for the format. If you are not sure, ask  


CLEAR SPACE — Clear space is the area surrounding the logo that must be kept free of other graphic elements to ensure legibility on all communications. This clear space allows it to stand out clearly and distinctly in any environment. Clear space is built in to each logo asset as the size of the canvas or artboard. In vector files, the clear space is designated by a stroke at the trim that does not have color assigned. Note that the logo is visually centered, not technically centered. This means the total height of the logo is shifted slightly above the horizontal center line of the bounding box. The ® symbol should not be included when calculating clear space. 

PLACEMENT — The DocuSign logo should be used in contextually relevant sections of the requestors marketing asset, e.g. example vendors.   Likewise, the logo should not be adjacent to an eSignature competitor, e.g. Adobe Sign.

Do not attempt to recreate the logo. Why? The DocuSign logo is not simply a typeface. Each letter has been carefully crafted and positioned in relation to the others. Do not alter or recreate the logo in any way.. Here are examples that illustrate incorrect usage of the logo.

  • Changing the order of colours

  • Use of non-approved colours

  • Altering size relationships

  • Stretching and compression

  • Incorrect placement of registration mark

  • Adding graphics

  • Overlaid on busy backgrounds

  • Misspelling or improper use of capitalisation