6 Reasons CLM and CPQ Are Better Together for Quote-to-Cash

For sales teams in complex sales situations, Configure-Price-Quote (CPQ) solutions play an important role in streamlining the quote-to-cash sales process. Some sales cycles are fast and simple, but many organisations have complicated offerings that involve customisation, a subscription revenue model, bundling, partner products/services, complex pricing and/or a high volume of individual quotes. Cloud-based CPQ software helps sales teams sell the right combination of products, manage pricing and discounting and automate sending quotes for approvals.

Generating a quote is not the end of the sales process though. One area that many sales teams struggle with is the contract gap, which involves the manual execution of a contract spanning from when the document is generated through to when the final signed version is stored in the opportunity record and services are rendered. There are many manual and error-prone steps like negotiation, redlining, approvals and operational workflows. Let’s look at some of the specific challenges stemming from the contract gap that contract lifecycle management (CLM) and price quote software (quote application suites) can, together, solve.

CPQ Solution - Generating custom quotes and supporting documents

CPQ solutions enable sellers to create complex quotes to sell the right combination of products at the right price. However, some quotes need extra customisation like reformatting tables or changing currency to be digestible by prospective buyers. This isn’t always possible in CPQ. In addition, there are often other documents like a broader sales contract or a statement of work that need to be generated and sent along with any quote.

By integrating CLM with CPQ, businesses can generate more complex and customised quotes that are built-in CPQ as well as automate other contract generation with a click out of their CRM opportunity. With a more streamlined contract generation process, sellers can present clean quotes and offer guided selling through to signing with greater accuracy and efficiency.

Negotiating quotes

When quotes and accompanying MSAs are sent out by the seller from a CPQ tool, they are very rarely final. Upon receipt by the prospect, they usually require some level of back-and-forth discussion, redlining and negotiation. When this process is managed by email and tracking changes in Word or PDF, the process drags out and is highly error-prone. According to the Docusign State of Contract Management report, negotiation takes 25 days on average.

With a CLM, sellers can digitally collaborate and keep a centralised record of who changed what, allowing for version control and increased accuracy. This makes life easier on the legal team, creates a better customer experience and helps move deals along much more quickly.

Reviewing and approving documents

Once quotes have been generated and negotiated, there are typically a number of approvals that are required. CPQ systems do a great job of automating pricing and other approvals associated with building a quote, but CLM supports full document approvals and workflows.

For example, once a quote is finalised, the document along with a customised MSA might need to be approved by a sales VP and the CFO among others. Additional internal team members and customer contacts may need to be simply notified. With CLM, these document workflows can be automated with guardrails in place based on rules so that approvals are streamlined end-to-end. 

Signing documents

Once agreed upon and approved, quickly obtaining a signature on a quote is needed to close the deal. An electronic signature is natively part of CLM, but can also be integrated standalone into a CPQ system like using Salesforce CPQ or configuring an integration to use Oracle cpq. Using eSignature provides the seller with a way to obtain fast, easy, reliable signatures.

Utilising a centralised document repository

Documents are challenging to manage because they are unstructured data, which is not what systems like CRM and CPQ are built for. Many basic steps become difficult without a central location for documents: search, access, analysis, and even simply finding a document. A contract lifecycle management solution provides a central repository for document storage and automatically saves contracts of all types there as well as any other locations a copy should be. This allows companies to easily find, analyse and share documents whenever the need arises, leading to a much more fluid experience.

Billing and invoicing

Completing the entire quote to cash process includes how your customers are actually billed. Generating high volumes of invoices can be tedious, error-prone and time-consuming when performed manually. In addition, even though an invoice can be seen as very transactional, it is still a reflection of your company. Batch invoice generation can be accomplished using a CLM solution or billing add-on to CPQ. Automating the generation and sending of invoices allows businesses to distribute invoices promptly, resulting in faster payments and a more seamless process. All the while, you’re ensuring that the invoices you send out are still on brand and a professional representation of your company. 

Closing the contract gap with CLM

To close the sell-side contract gap and amplify the benefits of CPQ software integrated with a CRM solution, it’s critical to leverage modern systems of agreement using contract lifecycle management (CLM) software. The diagram below shows how CPQ and CLM complement each other through the quote-to-cash process.

Better together: Docusign CLM with Salesforce CPQ automates the most complex quote-to-cash processes

DocuSign CLM with Salesforce CPQ automates the most complex quote-to-cash processes


Docusign’s Agreement Cloud is the leading contracting platform that closes the quote-to-cash contract gap, automating manual tasks like complex document generation, digitising negotiation, orchestrating business workflows and minimising unnecessary risk. The Agreement Cloud integrates into CRM and CPQ systems and comprises several core capabilities, including electronic signature, contract lifecycle management and contract analytics.

Learn more about the Docusign Agreement Cloud for Sales and Docusign CLM