What’s keeping the C-suite up at night?
Why do so many enterprises find it hard to embrace AI transformation? Our new eBook dives deep into the big issues and provides a clear path forward for those wanting to realise the benefits of AI.
Across the Asia-Pacific (APAC), organisations are facing a critical paradox: while there’s still plenty of potential for growth, this growth is increasingly inseparable from extreme volatility and regulatory complexity. And, amidst this tumult, there’s the added pressure to do more with AI.
No wonder so many leaders are losing sleep.
In this volatile environment, one thing is abundantly clear: it’s imperative to get the basics right before embracing digital and AI-enabled transformation.
To help on this quest, we’re excited to announce the release of Navigating Change in APAC: What’s keeping the C-suite up at night? - our latest eBook. This comprehensive guide draws on research, expert insights and first-hand perspectives to help regional leaders bridge the gap between AI ambition and operational reality.
The eBook goes deep into the big issues facing enterprises today and, more importantly, provides a practical blueprint to help solve them. Key topics include:
Risk and governance: Across APAC, data, cyber and AI risks are escalating faster than governance and regulation can keep up: according to EY , 72% of C-suite leaders say their organisations have integrated and scaled AI across most initiatives, yet only around one‑third have the protocols needed to govern it effectively. It’s clear that enterprises need to treat robust, contract‑centric data governance as a strategic, board‑level priority.
Customer experience: CX has become a core growth driver, but legacy systems, data silos and manual agreement workflows can create costly friction. Enterprises need to replace outdated processes with unified customer and contract data, and fully digital, end‑to‑end journeys. Indeed, Gartner expects 85% of customer service leaders to pilot customer‑facing GenAI, with strong pressure from executive leadership.
Productivity and efficiency: As organisations turn to AI and automation to boost productivity under margin pressure, legacy systems, skills gaps and siloed operating models frequently create an execution gap. The organisations making headway are modernising agreement‑heavy workflows and investing in workforce readiness to support real, scalable efficiency gains from AI.
Digital transformation in the AI era: As AI‑enabled digital transformation becomes a top growth priority, many organisations struggle with the data foundations, governance and change capacity required to realise ROI. No wonder an estimated 70–95% of AI projects failed to deliver expected ROI as of 2025. The organisations gaining a competitive edge are digitising end‑to‑end, agreement‑heavy workflows, embedding responsible AI and data quality, and tightly aligning AI investments to measurable business outcomes.
As Shaun McLagan, Group VP and GM, APJ, Docusign says in the eBook, “My message to APAC businesses is simple: focus on industrialising the basics and the gains should follow. Fix fragmented workflows, standardise agreement playbooks, and invest in governance. That’s how you can turn AI from a set of experiments into a durable growth and resilience engine.”
Download your copy today
Across APAC, one thing is clear. C‑suite leaders must modernise how they manage contracts, data and agreement workflows to help navigate complexity and unlock sustainable transformation. This eBook provides a valuable roadmap.
Download your copy to find out what’s keeping the C-suite up at night, and how to fix it.
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