Delight Insurance Customers Using eSignature with SMS Delivery
As consumer expectations evolve, the bar for delivering great digital experiences is rising. For example, 54% of consumers reported they would like their insurance company to engage with them more over text messaging. In such a climate, it is imperative for insurance companies to prioritize mobile-friendly, multi-channel experiences. That’s why we introduced SMS Delivery for DocuSign eSignature.
Consumers expect mobile engagement
Shifting consumer expectations, competitive pressure from insurtech entrants and the COVID-19 pandemic have all compelled insurance carriers and agencies to embrace digital engagement with their customers and prospects. Customers highly value digital touchpoints. A recent study by Capgemini highlighted that 75% of insurance consumers would switch providers if they lacked a seamless omnichannel experience. Whether completing a policy application or an accident report, customers want a frictionless way to engage in their preferred channel.
Consumers prefer SMS
These channel preferences are always evolving. While email alone may have been enough to check the digital box in the past, consumers are increasingly turning to SMS. Outreach across other channels is especially effective, given that the typical consumer today is inundated with an average of 117 emails per day. Sifting through that noise is no easy feat and SMS is a great way to ensure that important communications are not lost. These messages can also be responded to in a timely fashion.
Send SMS notifications when documents are ready for electronic signature
As face-to-face interactions with agents are limited/restricted during the pandemic, offering customers both email and SMS touchpoints can facilitate a better experience. Insurance carriers and agencies can leverage SMS delivery for completing and signing documents like coverage selection forms, policy applications, accident reports, uninsured motorist forms and more.
Coupled with DocuSign’s responsive signing functionality, SMS Delivery enables insurance companies to offer a secure, competitive and engaging signing experience to policyholders and prospects. SMS Delivery also improves the agent and adjuster experience. By engaging in a more responsive medium, agents, adjusters and other insurance employees can save time chasing signatures and ultimately close business faster and accelerate turnaround times.
To learn more, register for our webinar “Delight your customers and accelerate document turn-around with SMS Delivery to see the solution in action.
Written by Manas Baba, product marketing manager at DocuSign