Creating a Frictionless, Digital Experience with Clickwraps

Customers are engaging with organizations online more than ever now - whether it’s signing up for new business services or making online purchases. Before any of this happens, the organization will most likely need to capture customer consent to standard terms and agreements, such as terms-and-conditions, privacy policy or disclosures. A fast and secure way to capture consent from a customer online is through a clickwrap agreement. This is a simple method for indicating agreement to a set of terms by clicking an “I Agree” button or a similar process. However, small to medium businesses may not have a solution yet in place to easily capture consent. That’s why many growing businesses, like are using DocuSign Click.

Making it easy for customers to sign-up for is a data streaming startup that makes it easy to buy, sell and analyze data. As a growing technology company, it’s crucial they deliver a seamless digital experience to make customer sign-ups as easy as possible. Even though Narrative is a B2B business, they want to replicate the seamless B2C experience that people expect in everyday transactions in their lives. For example, buying a data package on Narrative should mirror the simplicity of buying a product with one click on Amazon.

That’s why Narrative looked at DocuSign to help create a seamless digital experience for customers purchasing their products. For their enterprise customers, they needed a robust electronic signature solution to support complex contracting needs and could scale with their growth. They found that their former solution, Adobe Sign, could not scale with their business needs, so they turned to DocuSign eSignature. Many of their salespeople had already used eSignature, and it was a product they could trust. 

But what about Narrative’s customers who had less complex contracting needs, such as their small to medium sized customers? To support these customers, Narrative recently launched a new e-commerce marketplace where customers could easily purchase data packages in a self-service model. The only missing piece to the launch was a clickwrap solution to capture consent to terms-and-conditions. That’s where DocuSign Click came in.  

Implementing clickwraps for a frictionless experience

A frictionless customer experience is one of Narrative’s main company goals. For their new e-commerce marketplace, they needed a clickwrap solution that could seamlessly integrate into their webpage and capture customer consent with a single click. They found that DocuSign Click fully met their needs—even better, they could now use DocuSign as a single platform for all of their agreements, from complex contracts to standard terms-and-conditions.

For Narrative, providing a frictionless user experience for employees is just as important as the customer experience, and Click helps them deliver on both. Click provides an automatically generated code snippet that developers can quickly copy and paste into their code, making it easy to test and implement. This helped Narrative launch Click in just a few days—saving time and resources. This is invaluable, especially for a small start-up where resources are already stretched.

Clickwrap agreement for

In addition to the easy deployment, Narrative liked that they didn’t have to involve outside legal counsel each time they needed to make changes to the terms-and-conditions. With Click, organizations can easily manage and update the approved legal language in the clickwrap themselves. On top of that, Click’s ability to version agreements means that they can ensure customers have consented to the latest versions and track a detailed evidence trail—providing ease of mind as their business continues to grow. was able to implement DocuSign Click in just a matter of days. To hear more about’s journey, and see a live demo of DocuSign Click, view our on-demand webinar Beyond the Basics: Capturing Consent with DocuSign Click.

by Mindy Park, Product Marketing Manager at DocuSign.

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