Sr. GTM Strategy and Operations Analyst

Sr. GTM Strategy and Operations Analyst

Sales & Business Development | San Francisco or Seattle or Chicago or Remote US

Transform the way companies do business and help them achieve their goals.

Sr. GTM Strategy and Operations Analyst
Marketing | San Francisco, CA or Seattle, WA or Chicago, IL or Remote - US

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
The Sr GTM Strategy and Operations Analyst is a key member of our GTM Strategy & Analytics team. In this role you will own the business intelligence function for key areas of DocuSign marketing and will act as our “source of truth” as it pertains to our metrics. Your data and insights will help us constantly optimize our campaigns and they will also help us answer the most pressing issues of our Go-To-Market teams and leadership team.

This position is an individual contributor role, reporting to Senior Manager, GTM Analytics and designated Flex.


  • Gather, interpret and analyze business requirements and uses cases, and design reporting solutions that help us address the needs of our marketing organization
  • Support the business intelligence function for our marketing team
  • Perform data integration, write efficient SQL queries, and develop reporting solutions that apply data visualization standards and best practices
  • Perform routine maintenance support, and troubleshoot reported issues as well as determine root causes, and implement countermeasures
  • Manage the connectivity between underlying data sources and tools, with the assistance of our BI team
  • Develop an intimate knowledge of our data and how to access it, in order to be responsive to requests for ad-hoc analysis
  • Support team initiatives such as planning, ROI analysis, and performance analysis

Basic qualifications

  • BA or BS degree in a business and quantitative field
  • 5+ years of experience in Business Intelligence or Marketing Analytics roles
  • Fluent in SQL, with deep knowledge of relational databases and data warehouses
  • Expertise managing large datasets
  • Diligent, with rigorous attention to detail

Preferred qualifications

  • Experience in a SaaS company
  • Experience with QlikSense, Tableau, Power BI, or other analysis tools
  • Salesforce proficiency
  • Proven track-record in fast paced environments

Vaccination requirement
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at


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