Sr Marketing Manager, Demand Generation - Majors

Sr Marketing Manager, Demand Generation - Majors

Marketing | San Francisco or Seattle or Chicago

You're the voice to our customers and products.

Sr Marketing Manager, Demand Generation - Majors
Marketing | San Francisco, CA or Chicago, IL or Seattle, WA

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
DocuSign is looking for a driven, data and results oriented Sr Marketing Manager to join our Marketing team. You will be responsible for the planning, implementation and execution of integrated demand programs designed to drive engagement and pipeline through multiple channels for key accounts within our Majors segment.

The ideal candidate has experience marketing B2B SaaS software and a strong background in campaign development and execution. You'll work closely with marketing, sales development, and sales teams to create a strategy to support the segment, including a mix of Account-Based Marketing (ABM) tactics.

This position is an individual contributor role reporting to the Director, North America Marketing and is designated Flex.


  • Work cross-functionally with partners in Marketing, Sales and other GTM teams to drive and deliver audience definition and development, campaign messaging and content, demand/ABM and field marketing program creation and execution, pipeline management and reporting
  • Collaborate closely with the Sales organization to optimize how we target accounts and buying teams, ensure efficient lead follow up, and provide the right level of enablement
  • Develop marketing strategies to drive account penetration in named accounts
  • Leverage our CDP, 3rd party intent data, and predictive modeling to recommend account clustering/segmentation by industry, product, persona, and/or buying stage to target with campaigns
  • Make recommendations and continuously refine the marketing mix to drive the best results (including display, events, social, email, webinars, content syndication, direct response online, etc.)
  • Work with database and digital marketing teams to optimize and manage digital channels
  • Collaborate with our channel and partner marketing teams to leverage reach and differentiation for the segment
  • Monitor and communicate programs, and adjust as needed to address pipeline gaps and optimize performance

Basic qualifications

  • 8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results
  • Experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline
  • Experience in building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations

Preferred qualifications

  • Metric-driven mindset focused on setting and measuring KPIs
  • Excellent project management skills and ability to work cross-departmentally
  • Creative, collaborative, and resourceful
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Familiarity with Salesforce, Eloqua, Outreach, ABM Platforms, and other marketing technologies

Vaccination requirement
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and more than a billion users in over 180 countries use the DocuSign Agreement Cloud to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at


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