Please welcome Rogier Ducloo, Vice President of Marketing at Integra. He’s guest blogging for DocuSign to talk about the leading tech trends every enterprise should consider. 

What Comfort Zone?

As a competitive cyclist, who’s prone to thinking things like “It’s just a bit of lightning” when pummeled by hail with thunder and lighting a fraction of a second apart, and “I can ride there in a quick 10 hours” when considering how to get from Portland to Seattle, I must admit that I’m somewhat of an adventurous type. The idea of facing and conquering whatever unknown challenges may be thrown my way excites me. It invigorates me.

As a technologist, I understand that for a Business Decision Maker responsible for keeping the business running and productive at all times, there’s not a lot of room for the unplanned. As technology continues to expand and compound exponentially, 5 key trends are forcing enterprises out of their comfort zone, challenging them to reevaluate their network infrastructure and services in order to meet rising demands.

1.Big Data

Big Data is real­— and not just coming, it has arrived. Within the next 6 years, data velocity is expected to double every two years to reach an expected volume of 40,000 exabytes. Today’s businesses aren’t just consuming data: they’re producing it, replicating it, storing it, and mining it.

What does that mean to you? Two things. First, there is a tremendous opportunity looming in front of you. Businesses leveraging Big Data are more than twice as likely to outperform peers and generate double the profit growth. Second, that you need to prepare your network to meet rising bandwidth requirements.

2.Cloud

Recent reports suggest that 70% of businesses either use or are exploring cloud solutions. As impressive as that statistic is, I still think it’s understated. Whether it be SalesForce, DropBox or one of the other numerous SaaS solutions out there, it’s rare these days to find a business that hasn’t at least dabbled in the cloud.

This year, for the first time ever, a majority of workloads will be processed in the cloud. By 2017, 63% will be. With low upfront capital costs and resource requirements; a high degree of scalability and flexibility; offering real-time insights enabling rapid innovation—the cloud is going mainstream. If you are planning a cloud migration, make sure you have the bandwidth and network architecture to support it.

3.Mobility

BYOD offers a variety of benefits to companies, including improved productivity (56%), better customer service (40%), improved collaboration (35%) and higher employee satisfaction (31%).

That’s not without some caveats though. BYOD places a tremendous strain on your network, security requirements, and IT management. Supporting a vast array of devices and platforms while ensuring the safety of your network is no joke—not to mention the increased network demands.

As your organization embraces or adapts to evolving BYOD requirements, consider steps to prepare and protect your network, with the right bandwidth and a firewall solution that lets you segment traffic, with customized policies and reports.

4.Security

With the increase of “things”linked together across industries, applications and people, and the ability to instantly share data among them, the potential for cyber threats and network attacks has escalated tremendously.

Cybersecurity is a top concern for enterprises, not just because of the increased amount of devices and access points, but also the growing sophistication of attacks. The solution is not just enhanced policies and cloud-based firewall services, but also selecting secure network services with built-in protections ensuring the safety and accessibility of critical applications and data.

5.BC/DR

So, what happens when your network, and your organization gets attacked? According to IBM, security breaches are one of 6 key causes of downtime, causing North American businesses losses in excess of $26.5 Billion annually.

To avoid a fast and painful death at the hands of the downtime monster, businesses must develop a solid business continuity plan and disaster recovery procedures, identifying:

  • Mission critical applications and processes
  • Recovery Time and Recovery Point Objectives
  • Solutions, testing cycles and plans for ongoing optimization

As an enterprise professional it’s your job not just to plan for the unknown, but also to hunker over your handlebars and ride boldly towards it, prepared to tackle its challenges and wrest a win from its hands.

Selecting a reliable partner for your services, whether its DocuSign for your critical business agreements or Integra for your networking and communication services, can help you enter the fray (sorry folks, no finish line to this race) with confidence.

To learn more about Integra and the latest technology trends, follow our blog. To follow me as I take on lightning, dirt, and the landscapes of the PacNW wild, check me out on Twitter.

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About Rogier Ducloo

Rogier Ducloo is Vice President of Marketing at Integra. He joined the company in 2012, and is responsible for influencer relations, channel marketing, advertising, digital marketing, event marketing and creative services. Rogier has more than 16 years of experience in the communications services industry, and is recognized for his strong technical and commercial experience and proven track record of converting business plans into revenue. Prior to joining Integra, he spent nearly 10 years at Level 3 Communications in key roles within operations, engineering, product management and marketing before serving as Director of Product Marketing. Following his tenure at Level 3 Communications, Rogier joined 360networks where he developed and launched the company’s suite of voice products. He continued his career at IntelePeer, providing strategic management and counsel for the wholesale and business VoIP services. Most recently, he served as Chief of Staff to the company CEO at euNetworks. Rogier has a Bachelor’s of Science degree in Economics from Amsterdam University of Applied Sciences.​

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