RE/MAX Signature Properties: Closing Deals Faster and Increasing Customer Satisfaction With DocuSign

RE/MAX Signature Properties, based in a suburb of Charlotte, North Carolina, is also part of the RE/MAX international network of more than 120,000 real estate agents in more than 65 countries.

RE/MAX Signature properties is owned and operated by Leigh Brown and Darrell Thomas, both Cabarrus County natives. With more than 97% of the business stemming from referrals and with multiple real estate designations such as accredited buyer representative, certified residential specialist, certified luxury home marketing specialist, ePro technology expert, seniors real estate specialist, EcoBroker and CyberStar, this elite group of 200 real estate experts has earned their stripes.

RE/MAX Signature Properties' Business Challenge

Charlotte, the second largest financial services market in the United States, is the headquarters for many financial services companies and sees many corporate relocations to the area. The average stay for a homeowner is just over 47 months.

The corporate relocation scenario presented a unique challenge for Leigh Brown & Associates:

• Many of their customers move to the area from other states and time zones.
• These customers typically make one or two trips to find and buy a home.
• Leigh Brown & Associates used zipForms to send documents via e-mail, but customers needed to print out, sign and mail documents and contracts back to the office.

Having a large number of out of state customers presents a challenge for us since we have to send paperwork back and forth via fax. After sending, receiving and re-sending documents many times the signatures can sometimes become illegible. We were looking for an easy solution to solve this problem. - Leigh Brown

While exploring various options to tackle the problem of finalizing contracts, Leigh realized that zipForms partnered with DocuSign. After some research, Leigh Brown & Associates partnered with DocuSign to implement DocuSign's Real Estate Edition e-Signature service.

RE/MAX Signature Properties Experiences Results With Electronic Signature From DocuSign

Leigh and her team are incredibly happy with the results:

Using DocuSign's esignature technology has allowed us to stay ahead of the competition and position ourselves as an advanced real estate firm. This technology has freed us up to focus on more client-facing activities and improve our customer service. It's a huge bonus for both my team and our customers.

What benefits has Leigh and her team seen for both themselves and their customers after implementing DocuSign Electronic Signature?

• Reduction in the time it takes obtain a signature: From 7 to 10 days for the old print, mail or fax, sign and re-send documents to less than an hour for electronic signature with DocuSign's Real Estate Edition.
• Reduction of the stress level for both agents and customers:With most customers from out of state and different time zones, Leigh Brown and Associates needed the quick and easy process provided by DocuSign's Real Estate Edition Electronic Signatures.
• Increased peace of mind: As a safe, secure and 100% legal method of signing contracts, electronic signature from DocuSign eliminates the risk associated with sending sensitive financial information via fax to someone's office or the local quick print shop.
• Beat the competition: DocuSign's electronic signature solution helped Leigh and her team seal the deal with a house in a multiple offer situation when the buyer's elderly grandfather needed to co-sign, but did not have access to a fax and could not travel to the office.

We're embracing eSignature technology since it helps us close deals faster and ensure a high level of customer satisfaction. Our customers are happy since it reduces the burden on them during a potentially stressful time. What's funny is that our family has been in the real estate market in Charlotte for almost 30 years, and using DocuSign has helped position us as a progressive company. I don't consider myself to be technology savvy, but it's just so darn easy to use.

As the official and exclusive provider of electronic signature services under the REALTOR Benefits® Program, DocuSign has created a special offer, the “ESIGN Advantage Promotion for REALTORS®”, available through the end of 2009. Click to learn more.