DocuSign Sightings: HomeGain Blog

As a founder of DocuSign, I keep my eyes open for comments about how people use DocuSign, watching blogs and comments made by customers. I noticed our friends at HomeGain Blog, a real estate blog, wrote a great post about offices. Specifically, Carl Medford discussed the benefits of meeting clients where THEY want to meet.

His customer service orientation is apparent:

1. Today's clients want it to be all about them. And they are right - they're the ones buying or selling a house.
2. They want to know you GET IT. They will most likely choose a Realtor who meets them on their turf and terms.
3. They want as much anonymity as possible until they've decided who they are going to work with. This is especially true of internet leads coming from companies such as HomeGain.com.

Medford also gives six tips for real estate professionals to maximize their effectiveness.

Essentially, you should consider:

1. Having a good laptop - if you get a tablet pc, you can generate a document that your client can sign right away.
2. Having a good laptop carrying case - make sure you get one that fits pens, cables, mouse, batteries, paper, ink cartridges, etc.
3. Having a portable scanner/printer that fits in your case - generate documents for a client right away means you don't need to go to FedEx Kinko's.
4. Having wireless internet access, via an EVDO card from Sprint, Verizon, or other service provider - you'll never be disconnected from the internet.
5. Making sure clients sign their docs wherever you are - "Get a DocuSign account." I may be biased, but I couldn't agree with him more.
6. Getting a Starbucks Gold Card - get two hours of AT&T WiFi, free, daily. In Seattle, Cherry Street Coffee, Caffe Ladro, Uptown Espresso and Bauhaus often have laptops on every table.

Check out HomeGain Blog if you have a chance. In our current economy, things are very tough for the real estate industry. Some realtors have dropped out all together, yet others are turning to technology to improve and streamline their operations. Those are the ones who, like Carl, could generate as many as 20 offers in a day.

Image courtesy of Flickr user stevecadman Used under Creative Commons