We love sharing stories of our customers’ successes and learnings. Our customers use electronic signature and other technology tools to be more successful in servicing their clients, developing relationships and ultimately drive results.

Recently, one of our customers shared a story about a short sale property receiving multiple offers, at almost $100,000 over list price. How did she do it?

The Property:

Saturday: Went on the MLS

Sunday: Open house

Monday: Five offers were received

Wednesday: More offers were received

Friday: Even more offers were received

Throughout the week: multiple phone calls inquiring about writing offers

One week after the property’s open house, the sellers reviewed the matrix of various terms and conditions of the multiple offers and countered four of the offers. Two of the counter offers came back, at higher prices of almost $100,000 over list price. Not only were these offers higher than the list price, they were only $1,000 apart!

What Key Factors Came Into Play When Marketing The Property?

  • Thoroughly cleaned property that looked and smelled good
  • Staged property evoked a warm and fuzzy feeling
  • Many pictures, which can be posted online on blogs and social networks
  • Online Tours with VisualTours and YouTube, which attracted prospective buyers enough that they wanted to see it
  • Tour was featured and showcased on Realtor.com, which was then picked up by other sites
  • Massive internet exposure via postings on Trulia, Zillow, Craigslist, personal and company websites, and ActiveRain
  • Open House
  • Electronic Signatures from DocuSign helped the parties to get together, because the sellers were in two different states and time zones
  • Third-party short sale negotiator, such as Short Sale Advantage, and the buyers liked the idea of professionals handling the negotiations with the short sale lenders

While DocuSign was only one of many key factors in marketing this property, electronic signature and electronic contract execution played a key role in moving the transaction forward.

Since the two sellers were in different states and time zones, overnight mail would have been too slow – adding time to an already time intensive process. What about the fax process?

 

  • Print –>
  • Fax to Seller 1 –>
  • Seller 1 signs –>
  • Seller 1 Faxes to Seller 2 –>
  • Seller 2 signs –>
  • Fax to Agent –> …

By the time the Agent gets the fax back from the second seller, the documents have already been faxed three times. What kind of quality do you think the text will have? How readable will it be?

DocuSign saves everyone time – no need to find a fax machine or an open copy / fax center, to wait for the papers to come out of a fax and to fax the papers to the next party who needs them…

All you need to sign with DocuSign is access to the internet, the secure link sent to you by the document sender, and a web browser. As a sender, you can save even more time with DocuSign, because it’s integrated with all of the major real estate forms providers and provides template functionality.

This ease of use, time savings, and sheer convenience helps DocuSign subscribers continue to provide superior service to their clients.

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