DocuSign Sightings: Changing Patterns of Interaction, One Tweet at a Time

Recently, I saw that An Bui, part of the marketing team, had written about us on her personal blog. She discussed her role at DocuSign, in which she reaches out to our customers and potential customers. She looks for people who are looking for more information about or help with electronic signature and electronic contract execution (ECE) services.

An’s personal perspective regarding social media means that she sees these technology tools as a way to interact with and make connections with our customers and participate in conversations that are already happening. By sharing ideas and blog posts, we’re contributing to the creation a stronger information network about electronic signature and online contract execution.

She’s written about us before, when she discussed a social media principle, “Immediacy in all things”:

Acting on new, validated information when appropriate moves things forward more quickly than before.

She has an interesting point – accelerating business processes makes sense in this economic climate. Reducing the cost of sales/sales cycles are especially important in a time low economic growth, such as the one we’re in now. For example, one of our tools, DocuSign Connect for Salesforce, enables users to:

• Send documents to any Salesforce contact from within Salesforce
• Capture contract and envelope data in real-time with automatic updates to your Salesforce account
• See all contract status and data within the dashboard tab, thus enabling visibility into all contract activity across the entire organization
• Eliminate the need to rekey data, by automatically injecting data into Salesforce Objects

Our customers use DocuSign to quickly create and manage ‘transaction networks’ where people come together to authenticate and close deals online faster and more reliably that is possible with paper.

This extends Enterprise 2.0 technology and thinking to include Enterprise 2.0 PROCESS adoption. The connections that DocuSign enables help build trust relationships and require businesses to think about collaborating with their customers with control and security.

An wrote about changing patterns of interactions one tweet at a time. We’re changing business processes one envelope at a time. How are YOU using social media or Enterprise 2.0 tools?