As a founder of DocuSign, I keep my eyes (and ears!) open for articles about using DocuSign for contract execution. You can imagine the smile on my face when I saw the destinationCRM.com article by Brian Jemelian, an SVP at Yamaha Corp. of America, discussing how Yamaha cut down on its paper trail and customer correspondence time.

Yamaha’s old process used to look like this:

  1. Sending hard copy documents to Yamaha Dealers, often via FedEx (and we already know what a pain that is!)
  2. Following up if a contract wasn’t returned
  3. Generating new contracts if something got lost
  4. Sending a district manager to follow up if necessary

Ouch! Thanks to an initiative by Mike Machado, the systems specialist in the music marketing group, Yamaha selected and began using DocuSign in May 2007. We now we host all of their documents and link them to Salesforce.com.

Since using DocuSign, Yamaha has:

  1. Become more green – cut down on a gigantic paper trail
  2. Stored secure copies of agreements – no more unique, one-of-a-kind documents
  3. Eliminated mass-mailing costs
  4. Attained 100% accuracy – forms are no longer returned with pages or signatures missing
  5. Saved time – contract execution process time went from 1 MONTH to 1 DAY

I’m looking forward to a strong 2009, when DocuSign helps more customers attain this sort of success, with an easy “send for signature” rather than the old “print-fax/overnight mail-wait” process. If you are a customer, please drop me a line and let me know how you use DocuSign, and what you’d like to see…

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